Privacy Policy

1 Who We Are

TrueNorthAngler ("we", "us", "our") is a Canadian fishing application developed and operated by TrueNorthAngler Inc., based in Manitoba, Canada. The app is available on the Google Play Store and Apple App Store.

This Privacy Policy applies to the TrueNorthAngler mobile application and the website at www.truenorthangler.ca.

Contact: fieldtagca@gmail.com

2 Information We Collect

We collect the following categories of information:

We do not collect payment card data directly. All in-app purchases are processed by Google Play or the Apple App Store and governed by their respective privacy policies.

3 How We Use Your Information

We use the information we collect to:

• Create and manage your account
• Deliver the core features of the app — catch logging, zone maps, fishing forecasts, regulation summaries, and community features
• Provide location-based features: zone detection, nearby community catches, water temperature from nearby readings
• Send push notifications you have opted into (catch activity, community interactions)
• Analyse aggregate, anonymised usage patterns to improve the app (via Google Analytics — see Section 4)
• Respond to support requests and feedback you send us
• Enforce our Terms of Use and prevent fraud or abuse

4 Google Analytics & Third-Party Services

We use Google Analytics for Firebase to understand how users interact with the app. This service collects anonymised usage data including screen views, feature engagement, session duration, and crash reports. This data is used solely to improve app performance and user experience — it is never used to identify individuals or serve ads.

We also use the following third-party services to operate the app:

AI Features (Google Gemini)

Two features of the app send data to Google Gemini, a third-party AI service operated by Google:

• AI Assistant (opt-in): When you enable the in-app assistant, each message you send is shared with Google together with your recent catch history (species, size, and date), the names and categories of your saved map pins, and your selected province, so the assistant can personalise its answers. No precise GPS coordinates, photos, or contact details are included. The assistant sends nothing until you explicitly agree to this in the app, and you can turn it off at any time from the assistant panel.
• Automated photo moderation: Photos you attach to catches, map pins, or violation reports are analysed by Gemini before they are saved, to block explicit or unsafe content from the community. Only the photo itself is sent — no account information accompanies it.

Google processes this data to generate responses and content classifications under Google's Privacy Policy and the Gemini API terms, which provide data protections consistent with this policy. We do not send this data to any other AI provider, and we do not use it for advertising.

None of these providers are permitted to use your data for their own commercial purposes beyond providing services to us.

5 Location Data

TrueNorthAngler requests access to your device's GPS location to:

• Detect your nearest fishing zone and display applicable regulations
• Generate a personalised fishing forecast for your exact coordinates
• Show community catches near you
• Tag catch logs with coordinates (only if you choose to log them)

Location is accessed only while the app is in use (foreground only). We do not track your location in the background.

When you share a catch with the community, only an approximate area is visible to other users — your exact GPS coordinates are never shown publicly.

You can revoke location permission at any time in your device settings. The app will continue to function with reduced accuracy using your selected province.

6 Community & Shared Content

When you choose to share a catch with the community, the following become visible to other users of the app: species, count, approximate location, date, photo (with watermark), and any notes you add.

Private messages between users are encrypted in transit (TLS) and stored in our database. We do not read private messages except when required to investigate a reported abuse complaint.

All community sharing is opt-in. Your catches are private by default.

7 How We Share Your Information

We do not sell your personal information. We share data only in these limited circumstances:

• Service providers: Listed in Section 4 above, under strict confidentiality agreements
• Legal requirements: If required by law, court order, or to protect the safety of users
• Business transfer: If TrueNorthAngler Inc. is acquired or merges, your data may transfer to the successor — we will notify you and you may delete your account before any transfer
• With your consent: For any other purpose, only with your explicit agreement

8 Data Retention

We retain your account data for as long as your account is active. If you delete your account:

• Your profile, catch logs, photos, and community posts are permanently deleted
• Private messages are deleted from both sides of the conversation
• Anonymised, aggregated analytics data (via Google Analytics) may be retained as it cannot be attributed to you
• We may retain certain records for up to 90 days for fraud prevention and legal compliance

To request account deletion, email fieldtagca@gmail.com or use the Delete Account option in the app's settings.

9 Security

We implement industry-standard security measures including:

• TLS encryption for all data in transit
• AES-256 encryption for data at rest
• Row-level security (RLS) policies ensuring users can only access their own data
• Role-based access controls limiting which team members can access user data

No system is perfectly secure. If you discover a security vulnerability, please email us at fieldtagca@gmail.com and we will respond within 48 hours.

10 Children's Privacy

TrueNorthAngler is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected data from a child under 13, please contact us immediately at fieldtagca@gmail.com and we will delete it promptly.

11 Your Rights (PIPEDA)

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Withdraw consent to collection or use of your data (subject to legal and contractual obligations)
• Request deletion of your personal information
• Lodge a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca

To exercise any of these rights, email fieldtagca@gmail.com. We will respond within 30 days.

12 Google Play Data Safety

The following summarises what is declared in the Google Play Data Safety section for TrueNorthAngler:

All data is encrypted in transit. You can request deletion of your data at any time (see Section 8).

13 Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you via an in-app notice or email at least 14 days before the changes take effect. The "Last updated" date at the top of this page will always reflect the most recent revision.

Continued use of the app after changes take effect constitutes your acceptance of the updated policy.

★ Delete Your Account & Data

TrueNorthAngler gives you full control over your account and personal data. You can permanently delete your account and all associated data at any time — directly within the app or by contacting us.

How to delete your account in the app

1. Open the TrueNorthAngler app and sign in.
2. Tap your profile icon in the bottom navigation bar.
3. Tap Settings (gear icon).
4. Scroll down and tap Delete Account.
5. Confirm the deletion when prompted.

Your account and all associated data will be permanently deleted immediately. You will be signed out and redirected to the TrueNorthAngler website.

What data is deleted

When you delete your account, the following data is permanently and immediately deleted:

• Your account credentials and authentication record
• Your profile (name, bio, avatar, province, preferences)
• All catch logs you have recorded
• All photos you have uploaded
• Your community posts, comments, and likes
• Your followers and following relationships
• Your fishing licences stored in the app
• Your location data and login history

What data may be retained

• Crash logs and diagnostics — anonymized app performance data retained for up to 90 days for stability purposes.
• Billing records — if you purchased a Pro subscription through the Google Play Store or Apple App Store, transaction records are retained by Google/Apple in accordance with their own policies. TrueNorthAngler does not store payment card details.

There is no waiting period — deletion is immediate and irreversible. Once deleted, your data cannot be recovered.

Delete specific data without deleting your account

You can delete specific data from within the TrueNorthAngler app without deleting your entire account:

• Catch logs — open any catch entry and tap the delete (trash) icon to permanently remove it.
• Catch photos — edit a catch entry and remove individual photos.
• Community posts — tap the options menu on any of your posts and select Delete.
• Profile information — update or clear your bio, avatar, and other profile details at any time from your profile settings.

To request deletion of other specific data (such as login history or analytics data) while keeping your account, email us at fieldtagca@gmail.com with the subject line "Partial Data Deletion Request". We will process your request within 5 business days.

Request full account deletion by email

If you are unable to access the app, you can request account deletion by emailing us at fieldtagca@gmail.com with the subject line "Account Deletion Request" and